SWOT Analysis of MARUTI SUZUKI
Maruti Suzuki largest automotive manufacturer in India today let's talk about swot of Maruti Suzuki here we will discuss about strength, weaknesses, opportunities and threats of Maruti Suzuki
Strength:
1. Reliability: Maruti Suzuki cars are prone to reliable next to TOYOTA
2. After sales support: Maruti Suzuki service network is so widespread even present in tier 3 cities
3. Brand loyalty: Most of the customers who bought their cars were satisfied this leads to a brand loyalty
4. Range of products: Maruti Suzuki have a wide range of product ranging from small hatches to premium MPVs
5. Fuel economy: Maruti Suzuki will be efficient when compared to their opponents.
6. Affordability: Maruti Suzuki cars will be affordable due to their higher percent of localization
Weakness:
1. Lack of premium Ness: This is of their poor quality of plastic and lack of gimmicky features
2. Brand value: Brand value is generally low the biggest example is failure some good premium vehicles like Kizashi OG Grand Vitara and even Invicto
3. Safety: Earlier Maruti Suzuki were unsafe but not now.
opportunities:
1. JV with Toyota: Their joint venture with Toyota makes possible to share their technologies
2. Front runner in hybrids: They are first manufacturer who sold many hybrids till this date in India
3. New EVs: New EVs would be game changer in India due to it practicality and greater list of features
4. Safety: Recently the 2025 Dzire got 5 stars in adult occupant test.
5. Design: Today's Maruti cars design is on par with other brands
threats:
1. Rise of Indian brand: Today Indian brands are on par with foreign brands
2. New engines: The new Z12 engines are a down grade from K12n in terms of power
3. Lack of gimmicky features: Maruti cars doesn't have features like ADAS and digital cluster
4. Lack of safety: Some Maruti car especially those entry level cars lack safety
